Over the next few weeks I will be developing three or four car oriented posters, with a focus on Corvettes. There's a large private race course outside of my town with a driving school that caters to Corvettes. I'd like to get some private commissions for posters from some owners of these cars. I don't compete with car photographers which are numerous and extremely talented. Instead, I can take photographs of an owners' car and combine them into a photomontage. I've done a whimsical one for my own truck which you can see at my gallery. Thank you for reading and I hope that you are making great progress with your art! Thomas
Making up a variety of similar posters using different approaches might be a good idea. In the above poster, a client can see how fewer elements make a greater impact than one with more, although sacrificing some storytelling and engagement along the way. The next poster looks at a more eclectic approach: more elements and more things to wonder over.
I've done enough element or embellishment examples for an older Corvette owner to think about should they want a custom poster made. Now, I am focusing on the elements a new Corvette owner may want. The racetrack near me caters to the owner of an eighth generation Corvette, those from 2019 or newer. Here, I have seven fairly plain women dressed simply, and then I contrast it with the new generation shown as an elegantly dressed woman. Since I don't normally include unaltered photographs in my poster; it will be a challenge to "posterize" this image while retaining the original message.
Let me write a little more on this. You see how everything is on a black background. Black is the province of photographs. Black looks sleek and wonderful on glossy paper and I am drawn to black to create. Black might look great for a magazine advertisement using conventional clay coated paper. Black does not present well, however on regular paper that isn't coated. Black should only be used as a part of a poster and not as a background. Leave black for true photographs. It also uses a great deal of ink and looks blotchy on regular paper.
Here's the first step to making this image part of a poster. I've eliminated the black background and then dialed in the right amount of "poster" in Photoshop. I've left the original ragged appearance of eliminating the background. I want the women in the background to show an altered appearance but not so much that they look ugly. The central figure is then dropped in unaltered. She needs to stand out and to look great. The lettering now needs to be fixed. What do you think? Should I capitalize the words in the quotation marks or do I keep them in lowercase? I think lower case is more stylish.
Another possibility. Greater impact. Text is still lacking, I would like it hand drawn. I've left it out as layers for me to come back later. This isn't final. Still, this is not the whole poster, this is part of a larger work that will. be 24"X36." This is an element.
This is more my element, rather than straight photography. Here, I have a new Z06 model crashing through the traffic at the Monaco Grand Prix in 1965. Another element for the poster, the parts to be arranged later.
Stayed with the above idea to develop this 24" X 24" graphic which will now probably be part of a 24" X 36" poster in landscape view. The people I am appealing to are Corvette drivers who have come to a private race course to learn how to drive fast. In my examples of custom poster possibilities, I need to show some racing elements.
First draft printout to check on scale. Yellow color from bad indoor lighting. I need hand lettering for this one. I'll reduce the height of the lady and then put something in the lower left that is similar to that in the upper right. Getting closer. I may leave the type for another day. Needs hand lettering. Also, the title bar is too black and overwhelming. Maybe red type with no backdrop.
Got rid of the girl crew. Went for simplicity. This works for me. I would like to add an overlay but it will take a great deal of time to figure out. Later. The one below using an American flag for an overlay is kind of exciting and also a mess.
Yikes! A pretty mess. I'd need to do the overlay and then drop in the model's figure after that. Otherwise, distortion.
Another version. I like how the geometric shape in the lower left hand corner came out. I need to investigate those kinds of angles.
And here is working image for me to think about discarding Everything That Has Gone Before. Putting the contents of the poster inside the interior of the vehicle, just as a driver sits inside an automobile. I continue to mull things like this over. But this reaches the photo/montage/poster aspect that I like, filling a piece of paper from one side to the other with color.
Found some nice clip art to represent the previous seven generation of Corvettes. So, everything begins again, with a constant rearranging of parts. Update: Actually, I told those girls to go home. Too exuberant. Might be considering the original women or these. Again, I want to use the tag line here, It's the new splendid lady come to call, to represent the coming of the eighth generation Corvette. How to represent that in my mind is difficult but I think I do need to frame some elements of the poster, lest I lose them or their impact in the background.
This is more my style. I'm going to fill in the darker pieces with American flag insets, move my signature down a bit, add another Z06 emblem and so on. But I am confident I am on the right path enough to start experimenting with overlays like that below.
With a tip of the hat to Steve McQueen who owned a Corvette Stingray and a nod to the great cover art of the Cars' first album. Forget the women, get back to guys and just the car.
Correction board. May change the orange car to white to add white space inside this Jack-o'Lantern look. A sea of orange. Don't drown.
How about a simple design while I wait for inspiration.